Advertising and Public Relations

Story by University Communications | ​Originally published July 10, 2019, on unc.edu

Alumnus Bill Morton '62 is chair emeritus of Jack Morton Worldwide, a leading experiential marketing agency founded by his father, Jack Morton, in 1939. As chairman and CEO from 1977-04, Bill Morton oversaw the company’s transformation from a respected meetings and events firm to a global experiential marketing agency that today has approximately 700 full-time employees worldwide in the United States, Europe and Asia-Pacific.

Story by University Development | Originally published June 4, 2019, on stories.unc.edu

Another round of fellows will complete internships in Washington, D.C., in Summer 2019 thanks to the Sharoky Fellowship Program. This year, 14 scholars will contribute their talents to companies ranging from NBC News to the John F. Kennedy Center.

The core principle of branding has evolved in the 21st century, shifting emphasis from "what you do" to "who you are." Faculty in the UNC School of Media and Journalism are prepping students for this new era of digital communication, which has seen the growth in popularity of social media as a key platform to market oneself or one's products.

Assistant Professor Joe Cabosky, Professor of the Practice Dana McMahan and senior Caroline Bass ’19 were recognized at the 2019 Chancellor’s Awards ceremony and reception on Tuesday, April 16, in the Great Hall of the Frank Porter Graham Student Union. 

Students prepare for the real world by learning from well-respected industry leaders in the fields of advertising and public relations.

Story by University Communications | Originally published April 8, 2019, on unc.edu

Story by University Communications | Originally published April 8, 2019, on unc.edu