Hussman School’s V-Lab assesses communication needs of GE Hitachi nuclear energy plant

The Hussman School’s Visual Language Lab partnered with the GE Hitachi nuclear energy plant to work on an eightweek communications assessment of the millennial demographic in order to help market GEH’s PRISM advanced reactor and increase nuclear energy awareness. Students traveled to Wilmington to tour the GEH nuclear power plant. They then followed a loose creative process that allowed their ideas to evolve and solidify into final recommendations that the GEH executives embraced.