Biscuits with the Times

Senior Cameron Church '18 took first place in the Ketchum Mindfire Challenge rebranding category with his "Biscuits with the Times" entry.

The challenge required entrants to rebrand a popular biscuit brand to take it out of its boring image a "2017 pop culture icon."

Church’s social media campaign called for the company to make some changes to the biscuits to reflect a holiday or remembrance. To ensure customer engagement, he also proposed having customers post photos of themselves with the biscuit in a way that reflects the day’s theme. The company would repost the winner.

He created the campaign as a student in Professor Rick Clancy's "MEJO 531: Case Studies in Public Relations" course.

In addition to studying public relations, Church is a varsity cheerleader and client relationship coordinator intern for North Star Resource Group, an independent financial advising firm